Resume

Dan McElfish danmcelfish@gmail.com | 509.701.0333 | www.danmcelfish.com

Senior Multimedia Designer | Creative Leader | Brand Strategist

Innovative and results-driven multimedia designer with over 10 years of experience transforming high-level strategic marketing objectives into compelling, multi-channel visual content. Adept at leading teams, managing projects from concept to completion, and ensuring brand alignment across digital, print, video, email, and social media platforms. Passionate about storytelling, customer engagement, and enhancing brand presence through cutting-edge design and marketing techniques.

Core Competencies

  • Brand Strategy & Visual Identity

  • Team Leadership & Mentorship

  • Video & Motion Graphics Production

  • Digital & Print Media Design

  • Multi-Channel Marketing Campaigns

  • UI/UX & Web Design (HTML, CSS, CMS)

  • Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator, InDesign)

  • Email & Social Media Marketing (Salesforce, Constant Contact, MailChimp)

  • Digital Asset & Content Management Systems

  • Market Research & Analytics (Google Analytics, SEO, SEM)

  • Budget & Resource Management

  • Compliance & ADA Accessibility Standards

Professional Experience

Numerica Credit Union – Senior Multimedia Designer | Feb 2019 – Jan 2025

  • Led the creation of high-impact multimedia campaigns that increased social media engagement by 22% across Facebook, Instagram, LinkedIn, X, and TikTok.

  • Managed video/audio production, motion graphics, photography, and graphic design for cross-platform marketing.

  • Served as a brand ambassador, ensuring alignment with brand guidelines and maintaining visual consistency across all digital and print assets.

  • Directed creative projects, collaborating with internal stakeholders and external vendors to execute high-quality marketing content.

  • Designed and implemented ADA-compliant websites and email campaigns, enhancing user experience and accessibility.

  • Developed and maintained content management systems (CMS) and digital asset management systems.

Horizon Credit Union – Multimedia Designer | Jan 2019 – Nov 2019

  • Designed and executed multimedia marketing campaigns for print, digital, video, and social media.

  • Provided creative direction and project management, ensuring brand consistency and visual excellence.

  • Managed email campaigns, digital newsletters, and website updates while maintaining ADA compliance.

  • Produced motion graphics, animation, and live-action video content to enhance marketing efforts.

STCU – Multimedia Designer | Sep 2011 – Dec 2018

  • Created engaging motion graphics, video production, and graphic design for multi-channel campaigns.

  • Managed CMS platforms and implemented SEO strategies to optimize online engagement.

  • Directed creative teams and collaborated with external vendors for video production and brand marketing initiatives.

  • Oversaw digital advertising, including YouTube Ads, Google AdWords, and Facebook campaigns.

  • Developed and enforced brand standards, ensuring consistency across all marketing materials.

iHeartMedia – Web, Graphic Designer & Video Producer | May 2008 – Sep 2011

  • Designed and developed web and print content for marketing campaigns.

  • Produced video content and collaborated with account executives to meet client objectives.

  • Managed and troubleshot computer hardware and software to support multimedia production.

Seven2 – Interactive / Graphic Designer & Video Editor | Mar 2007 – May 2008

  • Designed interactive, web, and print materials for major clients, including AT&T, Walmart, Nintendo, and MTV.

  • Edited and produced video content using Final Cut Pro and After Effects.

  • Developed digital content strategies and executed high-profile marketing campaigns.

Education & Certifications

  • SFCC - Web and Graphic Design Program | A.A.S. Graduate, 2007 | GPA: 3.8

    • Graphic Design Club President | Winner of Toni M. Robideaux Scholarship

  • W3C Schools – Certified HTML/CSS Developer

Awards & Recognition

  • Gold Addy Award – Why Buy Local (American Advertising Federation)

  • Silver Addy Award – STCU 1% Cash Back, The Return (American Advertising Federation)

  • Silver Addy Award – STCU 1% Cash Back (American Advertising Federation)

  • Spark Award – Merit Award – Passport Visa Card (Spokane MarCom)

Technical Proficiency

  • Adobe Creative Cloud: After Effects, Premiere Pro, Photoshop, Illustrator, InDesign, Audition, Lightroom

  • Cinema 4D, Figma, Canva, GenAI Tools

  • HTML, CSS, CMS (Kraft, EpiServer, WordPress, Drupal, Sitecore)

  • Microsoft Office 365, Teams, SharePoint

  • Social Media Ads & Google Ad Campaigns

  • Digital Signage & Asset Management Systems

Leadership & Innovation

  • Experienced in leading and mentoring creative teams, fostering innovation, and providing strategic direction.

  • Strong ability to persuade and present creative concepts, aligning design initiatives with business goals.

  • Adept at managing budgets, timelines, and resources to execute high-quality marketing campaigns.

With a passion for storytelling, strategic branding, and digital innovation, I am eager to bring my creative expertise and leadership skills to any organization to enhance brand engagement and drive business success!